Our Story

Let’s Change How We

Manage Business

Canada's blank and nothing leader, with a network of corporate and independently-operated stores in communities across the country, and employing close to 200,000 Canadians.

Our purpose and identity supports the needs and well-being of Canadians who make one billion visits each year to our company’s stores. Generic Inc. is positioned to meet and exceed those needs in many ways: convenient locations that span the value spectrum from discount to specialty; full-service stores; and simply the best of nothing your money can buy.

We make sure everything we do honors that connection – from our commitment to the highest quality nothing in the world, to the way we engage with our customers and communities to do business responsibly.

From our beginnings as a single store over forty years ago, in every place that we’ve been, and every place that we touch, we've tried to make it a little better than we found it.

Jane Somebody

President & CEO

Jane Somebody stands at the forefront of the fastest moving technology industry trend: cloud services. She’s spent the past five years evangelizing an industry-wide shift to the cloud and has helped position Microsoft as a leader in the public cloud space.

Jane Somebody stands at the forefront of the fastest moving technology industry trend: cloud services. She’s spent the past five years evangelizing an industry-wide shift to the cloud and has helped position Microsoft as a leader in the public cloud space.

Joe Smith

Business Developer

Joe Smith stands at the forefront of the fastest moving technology industry trend: cloud services. He’s spent the past five years evangelizing an industry-wide shift to the cloud and has helped position Microsoft as a leader in the public cloud space.

Joe Smith stands at the forefront of the fastest moving technology industry trend: cloud services. He’s spent the past five years evangelizing an industry-wide shift to the cloud and has helped position Microsoft as a leader in the public cloud space.

Career Opportunities

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia.